Although traditionally known for their range of milk-based products, Alpro is now also a worldwide leader in soya food products, thanks to the success of their Alpro Soya products line. Seven Twenty Films was asked to create several online cooking shows to support the launch of Alpro‘s range of meat-alternative products. SevenTwentyFilms created 30 recipes that were cooked ‘live’ on television by celebrity chef Andy McDonald. The success and reach of these films was understood when Alpro used the films on a nationwide, online newspaper and the films tallied the most clicks per view of all the films featured in the online newspaper.
Skill Set: Director / Camera / Creative Advice