Sport & Eve is a specialized retail store for Women by Perry Sport Netherlands. The store targets a new market of customers who want a more diverse selection of products to suit their lifestyle. Housing the brands of Stella McCartney, Adidas, Nike and other major labels under one roof is a complex job. Seven Twenty Films created a brand expression film which explained the store’s concept, strategy, mood and style. The film was shown internally and externally to all staff and to the brands involved. It even ran as an advertising release in cinemas when the stores were launched.
Skill Set: Concept / Director / Edit / Creative Management